Lifetime Value of a Customer
Customer Lifetime Value Calculator
How much is a loyal customer really worth to your business?
This tool helps you calculate the total long-term value of each customer lifetime value calculator, factoring in annual sales, retention years, and referral potential. It’s especially powerful when you’re thinking about your acquisition cost — because once you see how much each customer is worth, you’ll rethink what you’re willing to spend to get more of them.
This is essential for almost any business — but especially for service-based businesses that rely on repeat clients and referrals. It helps owners understand not just what a customer lifetime value calculator buys, but what that customer brings in over time through word-of-mouth and ongoing loyalty. If you’ve ever said, “Most of our business comes from referrals,” this is the calculator to start with.
💰 Lifetime Value of a Customer
| A. Amount of Average Sale | |
| B. No. of Sales per Year | |
| C. No. of Years a Customer | |
| D. Additional Customers Referrals/Year | |
| E. % of Referrals Who Become Customers | |
| F. Gross Sales per Year (A x B) | $0.00 |
| G. Gross Sales Over Lifetime (F x C) | $0.00 |
| H. New Customers Annually from Referrals | 0 |
| I. Lifetime Sales from Referrals (H x C x G) | $0.00 |
| J. Total Value of a Loyal Customer (I + G) | $0.00 |